Frequently Asked Questions
Find detailed answers to common questions about our website design and development services, pricing, process, and more.
Detailed Answers by Category
Pricing & Payment
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Three options: • Starter: CA$150/mo, 6-month minimum - for new businesses needing a single-page site with essential features. • Professional Subscription: CA$245/mo, 12-month minimum - includes hosting, unlimited content edits, and monthly SEO monitoring for 5-8 page sites. • Full Payment: CA$2,200 one-time + CA$75/mo required hosting/care (you own the files immediately). Need more pages or features? Add-ons like extra pages (CA$150/ea) are scoped upfront.
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Ontario clients: 13% HST applies. Other Canadian provinces: We charge the correct GST/HST rate (5–15%) for your province. International clients: No Canadian tax; you may owe VAT/GST locally. We provide a tax-free export invoice.
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Starter: First month (CA$150) is due at kickoff, then auto-bills monthly for 6 months (month-to-month after that). Professional Subscription: First month (CA$245) is due at kickoff, then auto-bills monthly for 12 months (month-to-month after that). Full Payment: CA$2,200 due before build + CA$75/mo hosting/care. If you need a split payment for the one-time portion, ask during quoting. Methods: Visa, Mastercard, AMEX, PayPal/Stripe, or direct deposit.
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No hidden fees. Subscription includes hosting, unlimited content edits (copy/images/section tweaks), and monthly SEO monitoring. Full Payment includes hosting/care at CA$75/mo. Extras are quoted first: new pages (CA$150/ea), new features/integrations, or major redesigns. We confirm scope before work starts.
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Starter: 6-month minimum, then cancel anytime with 30 days' notice. Professional Subscription: 12-month minimum, then cancel anytime with 30 days' notice (service continues through the paid period). Full Payment: One-time fee is non-refundable after work starts; hosting/care is month-to-month (30 days' notice). Preview-first promise: if you don't approve the preview, you don't proceed.
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Starter bills monthly at CA$150/mo (6-month minimum). Professional subscription bills monthly at CA$245/mo (12-month minimum). Full Payment is CA$2,200 + CA$75/mo hosting. For larger custom scopes, we can discuss a short split on the one-time portion - ask during quoting.
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Not by default, but we can handle it: Domain purchase: Registrar cost + CA$25 setup fee. Transfer: CA$50 fee to migrate and configure DNS.
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All billing is in Canadian Dollars (CAD). International clients: May see currency conversion fees from their bank or card provider.
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We offer three tiers: Starter (CA$150/mo, 6-month minimum, 1-page site), Professional Subscription (CA$245/mo, 12-month minimum, 5-8 pages), or Full Payment (CA$2,200 + CA$75/mo hosting). You can upgrade from Starter to Professional anytime. If you start on Professional and later want to own files outright, we can scope a one-time buyout - ask during quoting. Hosting/care at CA$75/mo remains required on Full Payment.
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Nonprofits & Charities: 10% off setup fees (with registration proof). Referrals: Earn CA$50 credit for each new client you refer who signs a plan. Credits apply to your next invoice.
Process & Timeline
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Typical timeline: 72-hour preview, then 10–14 business days to launch a 5–8 page site once assets/feedback are in. Larger or custom builds can run 3–6 weeks depending on scope and response times. Preview is always the first milestone.
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Kickoff: After a quick strategy call and receiving your content/assets, we design your custom preview. Preview Delivery: You receive a live, interactive site preview to review on desktop/mobile. Feedback & Revisions: Provide feedback via Loom, email, or Notion. We'll refine the design before launch approval.
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Preview: Up to 2 rounds to finalize the direction. Subscription: Unlimited content edits after launch (copy/images/section tweaks). Full Payment: One revision loop pre-launch; new sections/pages are scoped separately.
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You can supply your own copy/assets. We include guided copy refinements and brand-consistent rewrites; full copywriting for key sections can be added on request.
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Brand assets (logo, colors, fonts), any existing copy, example sites you like, and key functionality requirements. We’ll guide you through a streamlined intake to gather essentials.
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We typically use Loom for visual walkthrough feedback or Notion comments. Email works too. We consolidate all notes into an actionable revision plan.
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Yes, up to 4 weeks with written notice. Work pauses, but re-scheduling is based on the next available slot. The deposit is retained.
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Yes. Launch includes a handoff session or video walkthrough covering key elements, analytics, and optional CMS instructions (if included).
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Yes: Subscription includes ongoing edits/monitoring. Full Payment includes launch support; ongoing updates/monitoring continue via the CA$75/mo care or scoped requests.
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Rush delivery (under 7 days total) may be available for an additional fee based on scope and scheduling.
Website Features
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Yes, every design is built mobile-first and tested to adapt flawlessly across phones, tablets, and desktops. We also adhere to WCAG guidelines for accessibility.
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All packages include: • Custom design tailored to your brand. • Mobile-responsive & WCAG-ready layout. • 80+ PageSpeed target (desktop). • Basic on-page SEO (title, meta, alt). • Contact / quote form (Tally or Calendly). • Free SSL certificate installation.
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Subscription includes unlimited done-for-you edits. Full Payment includes edits during the launch window; ongoing tweaks can continue via the CA$75/mo care or scoped as needed. If you prefer self-serve editing, we can add a CMS (e.g., Sanity) on request.
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On-page SEO (titles, meta descriptions, alt-tags), internal links, and schema (LocalBusiness/Service/FAQ) are included on all builds. Analytics/pixels setup is included; advanced tracking or content programs are scoped separately.
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Yes, we follow WCAG 2.1 AA guidelines: semantic HTML, ARIA labels, keyboard navigation, and color-contrast checks. Key aspects are verifiable in your preview.
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Yes—styled, validated forms using Tally or Calendly embeds are included in all plans. Integration with other specific CRMs may incur extra cost.
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Yes—booking widgets, payment gateways, analytics, etc., can often be integrated. Complex integrations may require a custom quote.
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We aim for a 80+ desktop PageSpeed score by: • Writing clean, efficient code. • Optimizing images (WebP format, responsive sizes). • Lazy-loading offscreen assets. • Utilizing modern frameworks and build tools.
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Yes—simple e-commerce (e.g., Shopify Lite embeds) or booking integrations can be added and are scoped as add-ons.
Technical Details
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We typically build with modern frontend frameworks like React (using Vite or Next.js for static export), styled with Tailwind CSS. This ensures excellent performance, maintainability, and developer experience.
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We follow industry best practices: ESLint for linting, Prettier for formatting, and Git version control. Code is typed with TypeScript where feasible.
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Subscription: Hosting included in the CA$245/mo plan. Full Payment: Hosting/care is CA$75/mo and required to keep performance/security consistent. We deploy on Vercel (or similar tier-1 infra) with global CDN, HTTPS, and monitoring. If you need a different host, ask during scoping.
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Your website's codebase is version-controlled using Git, allowing rollbacks to previous versions. Static hosting platforms like Vercel/Netlify also provide high availability and disaster recovery for their infrastructure. User-accessible file/snapshot backups are typically not included or needed for static sites in the same way as traditional hosting.
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Every site hosted with us gets a free Let's Encrypt certificate installed at launch and automatically renewed.
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We apply standard web security best practices during development (e.g., secure headers, input validation where applicable). Our hosting partners manage the infrastructure security.
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Google Analytics/Tag setup is included on all builds. Need pixels (Meta, etc.) or custom events? We set them up during launch. Advanced tracking or CRM integrations are scoped separately.
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We use Lighthouse (targeting 80+ desktop), optimize images, lazy-load assets, and leverage modern build tools.
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Yes—CRM integrations, booking APIs, or other third-party services can be scoped and added. Complex integrations are quoted separately.
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We can provide scoped add-ons or custom proposals for advanced features like memberships, portals, or complex automations.
Support & Maintenance
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Starter: ongoing support with 2 content edits per month. Professional Subscription: ongoing support with unlimited content edits and monitoring. Full Payment: 30 days of post-launch support for bugs/minor adjustments; continued care/monitoring via the CA$75/mo plan.
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Email our support address. Include a clear description or screenshot/video. We aim to acknowledge within 1 business hour and address requests based on priority and support plan.
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Standard support: Mon–Fri, 9 AM–5 PM EST. Response goal within 4 business hours. Emergency hosting issues (if hosted with us): Addressed 24/7 via hosting partner alerts.
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The codebase is backed up via Git version history. Static hosting platforms provide infrastructure resilience, but specific point-in-time file backups are not typically part of these plans.
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Hosting plans rely on the platform provider (e.g., Vercel, Netlify) to manage infrastructure security and patching. Application-level dependency updates (your site's code libraries) are handled as needed, potentially billed separately unless part of a specific care task.
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Downtime: Hosting partners monitor uptime; issues are typically resolved at the platform level. If needed, we can redeploy your site from the Git repository. Security Incidents: Malicious code injected into the *repository* would be addressed by reverting to a clean Git version and redeploying. Platform-level security is managed by the hosting provider.
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We provide guidance on DNS. Direct configuration incurs a setup fee. Email hosting/support is not included but we can advise.
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Subscription: 12-month minimum, then 30-day notice to cancel. Full Payment: hosting/care (CA$75/mo) is required; 30-day notice applies and service runs through the paid period. Files/code access can be transferred on request.